Project Overview:

Humble Origins Superfoods is a conscious wellness brand focused on purity, provenance, and traditional farming practices, they bring rare, nutrient-rich superfoods like Lakadong Turmeric, Makhir Ginger, Perilla Seeds, and other indigenous spices directly from source to shelf.

We partnered with Humble Origins Superfoods to craft a compelling brand narrative and build a digital presence that reflects their mission. From developing a distinct visual identity to creating a performance-driven, SEO-optimized e-commerce website, our work helped position the brand for long-term growth in India’s wellness and organic food space.

Project Scope:

• Brand Strategy & Visual Identity Design

• Custom Website UI/UX & Full-Stack Development

• SEO Architecture & Mobile Optimization

• Content Design & E-commerce Integration

Design Approach:

The visual identity was built around the brand’s core values — purity, tradition, and storytelling. We created a clean, natural aesthetic inspired by Meghalaya’s rich landscape and culture. The Shopify storefront was designed with simplicity and clarity in mind, making it easy for conscious consumers to explore products, read about the products, and make informed purchases.

Visual Language:

The color palette draws from earthy turmeric tones, forest greens, and natural neutrals providing a balance between tradition and modern usability.

Technical Build:

The e-commerce platform was built on Shopify, using a fully custom-designed theme tailored to the brand’s visual identity and content strategy. Key features include:

• Product Subscriptions for recurring wellness needs

• Wholesale Pricing Integration for bulk buyers and resellers

• Custom Product Pages with detailed storytelling and health benefits

• Speed Optimization and mobile-first responsive design

• SEO architecture to improve organic discoverability

Ongoing Growth Support:

We continue to support Humble Origins Superfoods with performance marketing, including:

Targeted email campaigns for retention and education

Paid advertising strategies across social and search platforms

On-site conversion optimization and analytics tracking

Through a blend of thoughtful design, smart tech integration, and ongoing digital strategy, we’re helping Humble Origins grow into a global wellness brand.

Want to checkout our work or shop their products? Check out Humble Origins Superfoods